Page 7 - Helly Hansen Catalogue

FOR THE PLANET

Helly Hansen’s DNA is intertwined with water. The brand was founded by a sea captain in
1877 on the Norwegian Fjords and to this day provides professional grade gear for use on
water and snow around the world. Our love of water has led us to choose water as our leading
sustainability effort. Apparel production uses a lot of water and is a major contributor to water
pollution. This is why we will focus our research efforts, our engineering developments and
consumer awareness campaigns around ensuring water around the worlds stays as clean as
the Norwegian fjords. We are passionate supporters of many other environmental issues and
will continue to be proactive participants in improving the overall standards of the Outdoor
Industry but within water issues we will be thought leaders, research pioneers and drive
awareness of clean water challenges to our consumers and partners across the value chain.
OUR ENVIRONMENTAL FOCUS AREAS ARE BUILT ON 3 MAIN PILLARS WHERE WE FEEL
WE CAN HAVE THE BIGGEST IMPACT:
1. EFFICIENT USE OF WATER, CHEMICALS & ENERGY
• Helly Hansen has been prioritizing bluesign® approved materials for over 10 years and
today almost 90% of our main fabric is bluesign® approved. Bluesign is an in-put stream
management system controlling that only allowed chemistry is applied, as well as it
reduces water and energy consumption and air emission on production sites.
• Water consumption has always been a challenge in the textile industry. Here we have
been driving change beyond regulations and certifications since the 70’s by only using
water-free dyeing technologies on our LIFA base layers. We are now adopting these
®
types of technologies on a larger scale, helping us save even more water than before.
2. TRACEABILITY AND TRANSPARENCY
• We are proud of the close cooperation we have with our suppliers and nominate 100%
of the materials used in our garments, down to every detail. We also have a relationship
with all our material suppliers (Tier 2) which ensures traceability of all the components we
are using.
• Helly Hansen has identified the focus materials and chemicals we use requiring full
transparency back in the supply chain. Some of the focus materials and chemicals we
use are down, wool, PVC, fluorocarbons and flame-retardant treatments.

3. CLOSED LOOP SYSTEMS
• The biggest favour we can do for the environment is to produce less stuff and instead
invest in products with quality and longevity. We don’t compromise on quality and want
our products to be alive for as long as possible. We have stringent quality controls in the
laboratory, in production and via field testing with our ambassadors ensuring products that
live up to their expectations and beyond.
• Revitalization of materials and products helps us reduce our environmental impact,
makes us invest in research and also help adopting existing solutions and technologies
related to closed loop models and materials.

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