Page 157 - Morakniv Catalogue

Awarded high quality knives

Morakniv is well known for its products of highest quality. Apart from the appreciation from our customers and
users, we have also been awarded several prizes and special distinctions for everything from product design
and development to brand strength and graphic profile.

Eldris is a winner
The pocket size knife from Morakniv was awarded the prestigious Scandinavian Outdoor Award at the Outdoor
fair in Friedrichshafen. It’s compact design and over all-round convenience adds something entirely new to the
outdoor world. This was acknowledged by the jury of the Scandinavian Outdoor Award who named Morakniv
Eldris the winner in the Hardware category.
Brand and Graphic profile

A cutting edge brand identity combined with a sharp brand strategy have made the knives from Mora, Sweden
well known all over the world. To pay tribute to this successful work, Morakniv was given the prestigious award
Brand of the Year in 2016.
On the same note our graphic profile won the internationally renowned award Svenska Designpriset. The
updated look highlights the fact that our knives are made in Sweden, the strong connection to our origins in
Dalecarlia, and the grant as Royal Purveyor, a sign for Swedish quality. And with the elements of the traditional
Morakniv, the red handle and the metal blade, there is a focus on the history of the Morakniv brand.